Who am I?
I’m a creative director and writer with over 20 years experience both in Australia and the US, and many more having my name misspelled. My work spans everything from massive global projects that have gained the attention of billions of eyeballs, to a single letter that deliberately targeted just two eyeballs. In short, no matter what the ask, I thrive on making work that gets noticed by the right people, in the right places. I’m a stickler for craft, a lover of words and champion of collaboration from day one, as I believe the only pathway to great, effective work is when we’re all on the same page from the beginning. Oh, and I love mentoring young creatives as well. They benefit from my experience, I benefit from them being in touch with things I could never touch, like dating apps and skibidi toilets
Where do I work?
I’m based in Melbourne and am available on a freelance basis in-person and remote Australia-wide, and remote globally. On that point, I worked remote for an agency in SF from Melbourne for 1.5 years, so fear not my US friends, I know how to make time differences and the exchange rate work to both our advantage.
Here’s who I’ve worked with:
Founder & Creative Director
Hail Mary & Friends | 06/2024 – Present | Melbourne, Kiribati.
Founded a creative collective of globally experienced talent, with the aim of solving creative challenges quickly and efficiently, for agencies and clients, no matter where in the world they are based. Our particular focus is bringing together the optimism of US creativity with the realism of the Australian approach. We meet in the middle. Literally.
Associate Creative Director
Deloitte Digital | 01/2023 – 06/2024 | Melbourne
At Deloitte Digital I worked primarily with the Royal Commission for AlUla (RCU) on the global launch of AlUla as the world's most 'revitalising' tourist destination. The platform launched in 17 markets and six languages across TV, print, OOH, cinema, digital, social, PR and experiential.
Associate Creative Director
Venables Bell & Partners | 04/2019 – 11/2022 | San Francisco
At VBP I worked with Frito-Lay, Reebok and on new business. For 1.5 years, I worked remotely from Melbourne, giving me unparalleled insight into how to make 'borderless creativity' work. Additionally, I was an inaugural DEI board member and One Club mentor.
Associate Creative Director
Heat + Deloitte Digital | 01/2016 – 03/2019 | San Francisco
In my time at Heat my partner and I led creative on Instagram's global growth campaign, working with sister agency Acne Stockholm. I also spent a large chunk of my life working with Levi's, Electronic Arts, Deloitte, THX and Bowers & Wilkins.
Senior Writer
Ogilvy | 03/2014 – 12/2015 | Melbourne
Developed the highly successful "Not Very Insurancey" platform for AAMI, as well as working with Laminex and BMW
Senior Writer / Copy Lead
Various agencies | 03/2013 – 03/2014 | Melbourne
Freelanced at a number of agencies on a diverse range of clients, such as BMW, Mini, Australia Post, Hard Yakka, Coles, Target, Bank of Melbourne, Me Bank, Carlton FC, Melbourne Convention and Exhibition Centre.
Writer
DDB | 09/2011 – 03/2013 | Melbourne
Worked with clients such as Origin Energy to launch their very first smart meter integration platform, as well as Telstra and Treasury Wine Estates. Also got to make one of those iconic ‘Roger’ ads for Schmackos.
Writer
Clemenger BBDO | 07/2008 – 09/2011 | Melbourne
Was lucky enough to work at the agency when it was winning everything left, right and centre. Worked with the best and more importantly, learnt from the best, across a range of clients including NAB, Bupa, and Mercedez Benz.
Writer
Smart, Publicis Mojo | 06/2003 – 06/2008 | Melbourne + Sydney
Cut my teeth and decided this is the life for me!