FRITO-LAY VARIETY PACKS—Unbox the Icons
Frito-Lay Variety Packs. A family favourite.
Problem was, it was seen just as a ‘family’ thing and we wanted to expand our audience beyond that.
The solution lay in the pack itself, which was full of iconic snacks. We then ‘unboxed’ these icons with the help of an iconic 90’s R&B hit and star we took to ridiculous new heights.
My task was to develop the overarching brand platform and translate this into effective communication from a launch film, to consumer activations.
