FRITO-LAY VARIETY PACKS—Unbox the Icons
Frito-Lay Variety Packs. A family favorite.
Problem was, it was seen just as a ‘family’ thing and we wanted to expand our audience beyond that.
My task was to develop the overarching brand platform and translate this into effective communication from a launch film, to consumer activations.
The solution lay in the pack itself, which was full of iconic snacks. We then ‘unboxed’ these icons with the help of an iconic 90’s R&B hit and star we took to ridiculous new heights.
