REEBOK x CARDI B —B Unexplainable
Fall/Winter
We launched Reebok’s first ever collab with rap icon Cardi B.
It sold out in less than an hour and earned over one billion media impressions.
(>230 million of those coming from a giant mouth we sent to Cardi and her friends).
Spring/Summer
We took Cardi to the boardwalk and let her do her thing.
Then we sent a taste of it to her friends in the form of a funhouse-mirrored wardrobe, complete with her latest shoes and for the first time, apparel.
Once again, it all sold out in a matter of hours.
