INSTAGRAM—Make Boring Less Boring
Our assignment for Instagram was to attract more users to join the platform and for existing users to use it more frequently, in 30+ markets around the world. The idea? Ease the pressure, ‘lower the bar’ and remind people that even weekdays can be fun when using Instagram's creative tools, aka, ‘Make Boring Less Boring.’ To achieve this we worked with sister agency Acne Stockholm to build a global creative data-driven growth engine, churning out thousands of assets at break-neck speed. And it became one of the most successful campaigns by Instagram to date.