DENIZEN FROM LEVI’S—Change it up
When it came time to re-launch this jeans brand for the company that invented jeans, we called on Gen Z’rs to ‘Change it up’ by doing things backwards, on rollerskates, with a whole lot of confetti.
When it came time to re-launch this jeans brand for the company that invented jeans, we called on Gen Z’rs to ‘Change it up’ by doing things backwards, on rollerskates, with a whole lot of confetti.