DELOITTE—Look Again
Deloitte was looking to make an impact on the C-suite.
So I dug deeper into what it was Deloitte actually do, and landed on the core promise that digging deeper to unearth insights and learnings others may not discover is what Deloitte does. It was this analytical rigour that led to the ‘Look Again’ platform— a new creative platform for them that speaks to Deloitte’s relentless inquisitive nature.
These first iterations in the campaign were for the US Open, but rather than dip into golfing metaphors we encouraged the C-suite to #LookAgain at popular idioms, and even the way they think.