FRITO-LAY VARIETY PACKS—Unbox the Icons
Frito-Lay Variety Packs. A family favorite.
Problem was, it was seen just as a ‘family’ thing and we wanted to expand our audience beyond that.
So, we looked at the pack itself and discovered a whole lot of iconic snacks inside.
Icons we ‘unboxed’ with the help of an iconic 90’s R&B hit and star we took to ridiculous new heights.
